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Confessions of a girl in the Rebrand Process | a few fun elements

Can I just say that my website designer is amazing and legitimately deserves some kind of award??? I am literally one of the most indecisive people on the face of the earth, and I just can’t say enough about how patient, kind and understanding Krista has been as she’s helped me navigate through the rebranding process. I just went back and looked through all of our emails and we have SEVENTY-TWO emails that we’ve sent back and forth chatting about the vision and making little adjustments here and there to the new brand. She read through tons of emails about the little things that I like about each of my favorite websites (Hey Gorgeous Events, Lara Casey Media, and Stacie Shea Events!) and figured out ways to capture the things I liked about them in my own site while still making it unique…Krista you are so wonderful and this is me singing your praises from the rooftops because you deserve it!! I am THRILLED with how it’s turning out.

I blogged a part of my inspiration board here..and it’s INCREDIBLE to see how Krista is channeling it so well…The new brand is classier and more sophisticated…more polished..but fun too! It’s like a much more grownup version of my first brand. I love it because it feels like a combination of Kate Spade and J.Crew with just a little touch of Anthropologie. Krista captured the vision so perfectly! Picture clean lines, lots of gray, some shimmery gold, and a little bit of peach and navy. I am so in love with it. I dont want to give too much away yet, because it’s still a work in process, but here’s just a little peek at a few elements of it! These are some of the buttons that are going on my new homepage. I can’t wait to unveil my new logo and the site once it’s finished! AHH!

What do you think so far? Happy Wednesday!!

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  1. Brea

    February 27th, 2013 at 3:04 pm

    Krista is amazing!! I can’t wait to see the finished product!

  2. Krista A. Jones

    February 27th, 2013 at 3:06 pm

    This post just made my day! It’s been SO amazing to work with you and I’m so excited to finish and launch the site!

  3. Rebekah Hoyt

    February 27th, 2013 at 3:15 pm

    GORGEOUS!! I cannot WAIT to see the finished product! SO excited for you, sweet friend!

  4. Carrie Logan

    February 27th, 2013 at 3:17 pm

    soooo thrilled for you, friend!!!!!! xoxo

  5. Alyssa Schroeder

    February 27th, 2013 at 3:38 pm

    Love it so far! I agree, Krista is amazing. I’m indecisive and had a billion emails too. She just finished my website last week! Can’t wait to see more!

  6. Alison Mish

    February 27th, 2013 at 4:16 pm

    Oh my goodness! I absolutely LOVE it! Cannot wait to see more :)

  7. sherri lynn

    February 27th, 2013 at 6:01 pm

    kate spade twirl is my signature perfume so i am in love with the gold dots you will have going on!

  8. Allison

    February 28th, 2013 at 12:59 pm

    Ooo! I love it and am excited to see more! Kate Spade mixed with J. Crew sounds awesome to me:)

  9. Kat

    February 28th, 2013 at 11:50 pm

    You had me at gray, shimmer gold & Kate Spade :) So far I’m loving every.single.thing you’ve posted about your new brand… can’t wait to see it!!

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A glimpse into my daily life in Richmond, VA (and travels beyond) with my husband Ryan, our disobedient puppy Lexie, and the work, style and attempts at minimalism in between.


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